J&K Bank sets up Special Cash Counter at SMVD Bhawan for Navratra pilgrims On the auspicious occasion of Navratra, J&K Bank today established a Special Counter at its Business Unit at Shri Mata Vaishno Devi Bhawan (SMVDB) to facilitate fresh currency notes and provide note exchange services to the devotees visiting the revered shrine. CEO, SMVDSB, Sachin Kumar Vaishya (IAS) and the Bank’s General Manager & Divisional Head (Jammu), Ashok Gupta, inaugurated the Fresh Cash/Note Exchange Counter in the presence of SDM Bhawan Anshumali Sharma, ADC Mr Sher Singh, Tehsildar Mukesh Thappa, senior officials of the Shrine Board, Head Pandit Gopal Sharma, Branch Head Gourav Modi, officers of the Bank, and a large number of devotees from across the country. Speaking on the occasion, CEO SMVDSB lauded the Bank’s continued efforts in facilitating pilgrims through such initiatives and appreciated its comprehensive banking support to the Shrine Board and its employees. He also commended the Bank’s role in extending modern banking services along the entire pilgrimage route for the convenience of devotees. Earlier, while welcoming the dignitaries, General Manager Ashok Gupta expressed gratitude to the Shrine Board for its continued patronage and support. He reiterated the Bank’s commitment to providing best-in-class services to the Shrine Board, devotees, and the general public. “Operating at the Bhawan since the constitution of the SMVD Shrine Board, our branch remains dedicated to serving the Board, the establishments at Bhawan, the workforce, and the lakhs of devotees visiting the holy shrine. The Bank has also deployed a dedicated team to assist the Board in managing the cash received as public offerings,” he said. He further added that the Bank has established three branches and installed nine ATMs from Katra to Bhawan, ensuring seamless and accessible banking services for pilgrims. “On special occasions like Navratra, we make additional arrangements such as fresh cash availability and note exchange facilities to enhance convenience for devotees,” he added. Notably, prior to the inauguration on the first day of Navratra, General Manager Ashok Gupta performed pooja at the branch premises along with the Bank staff. The function concluded with a vote of thanks by Branch head Bhawan Mr Gourav Modi, who expressed gratitude to all the dignitaries and participants. #JKBank #JKBank